Armitage skipped modern trends and went to the source: vintage lettering that inspired the first sans serif typefaces. Quirks abounded in early sans serif letters, earning them the labels grotesque and gothic. We enjoy those letters and studied them to make Armitage a quirky workhorse. Instead of shining with the mechanical polish, Armitage sparkles with the life of letters drawn for the sake of drawing letters. This instilled Armitage with the warmth and originality that make it a friendly workhorse family.
Dunwich Type Founders